SEO or PPC (pay per click).
This is one of the first questions any business asks when considering a Internet Marketing Campaign. Both have their advantages and disadvantages. Let’s take a few moments to take a look at each, to help you decide what would be best for your unique business.
Do you invest in PPC or SEO for brand building and marketing campaigns?” The ideal answer, of course, would be “both”. Not all companies have the resources for both, so then it becomes the question of which one, as they both have their positive and negative aspects.
If you Google SEO and PPC, you get back hundreds of responses. Unless you are a professional marketer, you quickly become overwhelmed and discouraged, and there are as many different answers as there are as many people in the world. Not quite, but almost.
The basics: SEO is nothing more than letting your website turnup on Google Search as organic links to content that people want to see without paying a sponsorship. This means that your website, product or service landing page actually appears at the top of the search engine results through quality content and on page SEO & link building techniques.
This stat was relevant as of even up to ten days ago in that the average conversion rate for SEO leads and prospects is 14% vs. 3% for PPC.
The cons for SEO are pretty easy in that SEO has to be built up over time. Unless you are a professional Internet marketer your business needs a talented and creative team of content creators with specialized knowledge, such as Lucid Loft would provide. The biggest drawback I find is there is literally no transparency with Google or any other real definitive way to achieve desired traffic or conversions.
Now, PPC ads let you throw your money at what SEO tries to do so naturally. In a nutshell, Google is paid to feature your particular business links, but only if they are written well enough for the right keyword to show up at the top of search pages above the organic links. Doing this effectively shows your results first (catch being – showing first “if” your keywords are well written.
Pros for PPC is that your website, or your business product or service is at the top of the search results page. This would happen even before any potential user would see your company organic links. These links are delivered to people that “want” to see them. This often happens before they even sit down to make a search. Most often people don’t understand is that you only pay for the “actual usage”. In other words, you as a business only pay if someone “clicks” on your ads.
On the downside, you can almost certainly know that your returns will be unstable and slow. You do have a team like SEO, who has SEO savvy writers and experts who can develop and test your ads the right technique. No other way to say this: When you stop paying then the ads stop running. That’s pretty straightforward. They are maintenance heavy in terms of management, and they do nothing for ranking on organic searches.
I have given a lot of information, and yet the question is still going to be: Which is best? I am still going to say that when it comes to driving traffic and brand – SEO all the way and here is why I say that.
Many do not realize that it is SEO and SEO techniques that drive PPC campaigns, so unless you have effective SEO, your PPC campaigns will not have the ROI you want to have. It is essential that both techniques have an effective writing team. The importance of branding that most don’t realize is that once your company website has built its unique brand; SEO is the way that your business or company followers fans and clients run your marketing.
In the end, yes, it is SEO that is harder and harder to maintain. However, at the end of the day it is “quality” content that drives the traffic that will result in higher ROI and is more costs less in that end process.
Until later, -Michael